Story Book: Your Brand Champion Guide
Internal piece that is part of a program to build a brand champion corps.
Making the most of communications efforts means starting with the end in mind.
Authenticity, clarity, integrity, value, alignment, expertise, answers, humor, emotion...these all have their place in an impactful and dynamic communications plan and strategy. By focusing on the desired outcomes and with a comprehensive understanding of the enterprise, audience, and customer, I build and implement communications programs for influence, connection, and action.
For all work, including videos, newsletter, and planning, take a look at My Work Gallery.