Story Book: Your Brand Champion Guide
Internal piece that is part of a program to build a brand champion corps.
What are your desired outcomes?
Making the most of communications efforts means starting with the end in mind.
Through strategic planning focused on desired outcomes, communications efforts and storytelling can inspire, inform, persuade, demonstrate, connect, and motivate.
Authenticity, clarity, integrity, value, alignment, expertise, answers, humor, emotion...these all have their place in an impactful and dynamic communications plan and strategy. By focusing on the desired outcomes and with a comprehensive understanding of the enterprise, audience, and customer, I build and implement communications programs for influence, connection, and action.
Featured Work
For all work, including videos, newsletter, and planning, take a look at My Work Gallery.
Phoenix Convention Center Lighting Transformation Has Big Impacts
The Phoenix Convention Center is one of the largest convention venues in the United States. In addition to the convention facility, the complex includes Symphony Hall, Orpheum Theatre Phoenix and nine downtown parking facilities. Having just celebrated 50 years in service to the City of Phoenix and the State of Arizona, the center has led the way in revisioning its role in the community and its impact on the economy of the region.
Denver International Airport’s Energy Performance
McKinstry selected as the contractor for the largest Energy Performance Contract in Colorado.
Investing in Our Planet: It’s a Necessity, Not an Option
As April has come to a close, with its robust global conversation about the challenges we face and the celebration of those taking action to change the status quo, I am optimistic that the voices so vocal these last 30 days keep the narrative going. It is on Earth Day we are reminded of our responsibility to come together and use our problem-solving skills, innovative prowess and constant curiosity to change communities around the world. But the work goes beyond one month.
Telling the Whole Story
We have challenges ahead. We have the solutions to tackle them.
The conversation about our climate crisis is amplified every April, but over the last few years it has grown beyond the month and Earth Day, and we are now more robustly engaged in the climate conversation than ever before. We are collectively exploring more ideas and solutions for decarbonization, supporting and utilizing financial incentives and collaborating on long-term planning to ensure results that stick. Good. It’s a start.
The conversation about our climate crisis is amplified every April, but over the last few years it has grown beyond the month and Earth Day, and we are now more robustly engaged in the climate conversation than ever before. We are collectively exploring more ideas and solutions for decarbonization, supporting and utilizing financial incentives and collaborating on long-term planning to ensure results that stick. Good. It’s a start.
Fact Sheet - Offering/Sales Support
EcoDistricts: Building Resiliency with Shared Energy –
Decarbonizing the built environment is more than a one-building-at-a-time job. To have the biggest impact, we must focus on how we use energy, how it is supplied, how it can be shared and the mechanical components that create and store energy as a whole system – what takes place both inside and outside of buildings.
AD JeffCo-Denver Relocation Guide
Foster Safety by Building Trusting Teams
Today marks the first day of National Safety Month and puts a spotlight on a value and practice I cherish deeply. I recognize each of us hold people in our lives dear and we all strive to reach the end of each day with sound mind and body. Professionally, I am dedicated to creating and ensuring healthy, safe work environments, and to fostering a culture that ensures everyone goes home unharmed every day.
McKinstry Stands Out from the Crowd with Tailored, Holistic Renewable Energy Solutions for Buildings
Our national renewables team provides in-house expertise for a more impactful transition to clean energy.
Guided by our corporate Action for Impact initiative to address the climate, affordability and equity crises, we are focused on transforming the built environment by breaking down barriers for corporate enterprises pursuing a zero-carbon future.
Guided by our corporate Action for Impact initiative to address the climate, affordability and equity crises, we are focused on transforming the built environment by breaking down barriers for corporate enterprises pursuing a zero-carbon future.
Presentation Deck & Programming
McKinstry Introduces Zero+ Commitment
Zero+ commitment delivers an affordable and equitable pathway to decarbonization
As the climate crisis continues to escalate, our immediate action is essential to combating irreversible climate damage by 2030. This, coupled with increased systemic inequities and perpetually high materials costs, those who have the least are poised to suffer the most from these global crises.
As the climate crisis continues to escalate, our immediate action is essential to combating irreversible climate damage by 2030. This, coupled with increased systemic inequities and perpetually high materials costs, those who have the least are poised to suffer the most from these global crises.
Local Governments Rural Colorado Partner for Transformation
In November 2021, a group of local governments in rural Colorado celebrated a unique collaboration and the delivery of a transformative renewable energy and resiliency solution for their communities. This solution confirmed their commitment to join the state in working toward 100% renewable energy by 2040.
AD Early Education promo
Trade Show Booth
August Team Profile: Food and Nutrition Services Supervisors
Sharing stories of our Jeffco Public Schools teams to amplify the unique individuals, skillsets, and responsibilities required to run a large public school district.
Media Tips weekly newsletter for media
December Team Profile: Locksmiths
Sharing stories of our Jeffco Public Schools teams to amplify the unique individuals, skillsets, and responsibilities required to run a large public school district.